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McCann Erickson Gets Digitally Healthy

The newest evolution of the Digital Health Workshops had a flying start this week with our first at McCann Erickson.  It was an early start (7.30 for me and 8am for the participants!  Some had been up since 5am - crazy) but a beautiful spring morning to make up for it.

 mcCann_collage_400.jpg

We had a great venue in the beautiful McCann Erickson building near Russell Square here in London organised by the wonderfully engaging Gwyn March; Training Manager for McCann Erickson London and Universal McCann (also thanks to Kathryn Corrick at McCann for the introduction).  Breakfast was laid on for everyone and once the tea, coffee and pastries were polished off we got going.

Joint digital diseases of the morning were email, our old favourite, and a surprise newcomer: conference calls.  The over-riding theme emerging from the session was that in a company such as McCann Erickson, becoming (even more) digitally fit was more about the human processes involved in using their daily digital technology, rather than always trying to find new digital tools to solve the old problems.

I have to say it was a real pleasure - a fun group with some cracking stories of experiences with digital tools, and exciting insights to the productivity issues with a company of McCanns size.  Thanks to everyone who took part.  And if you ever get to go to the McCann Eriskcon building, check out that chair.  Exactly.

Posted on Saturday, April 12, 2008 at 02:41AM by Registered CommenterGavin O'Carroll | CommentsPost a Comment

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